Month: May 2017

Xing, C.(2017). Evaluation of customers satisfaction towards the existing attributes of China Unicom in China

Xing, C.(2017). Evaluation of customers satisfaction towards the existing attributes of China Unicom in China

Editor

EVALUATION OF CUSTOMERS SATISFACTION TOWARDS THE EXISTING ATTRIBUTES OF CHINA UNICOM IN CHINA.

Chao xing

 Abstract

The aim of this study is to evaluate customers’ satisfaction towards the existing attributes of China Unicom in China. Customer satisfaction is an important part of Marketing so the study is intended to evaluate the satisfaction level of Unicom’s subscribers. The research surveyed 120 China Unicom customers to decide the key factors that notably influence on their perceptions. In the study, primary data have been collected by questionnaires and data are analysed by statistical tools namely mean, standard deviation (SD) and coefficient of correlation. The study finds that China Unicom has been successful to build a superior image with some additional features in comparison to its competitors and the users are mostly satisfied with the initial price of China Unicom connections, handsets and network.

 

Key words: Evaluation, satisfaction, attributes, China Unicom and China.

 

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Title:  EVALUATION OF CUSTOMERS SATISFACTION TOWARDS THE EXISTING ATTRIBUTES OF CHINA UNICOM IN CHINA.

Authors:                            Chao xing

Journal Name:               International Journal of Science and Business

Website:                            https://ijsab.com

ISSN:                                 ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                  https://doi.org/10.5281/zenodo.579599

Media:                              Online and Print

Volume:                           1

Issue:                                2

Acceptance Date:       13/04/2017

Date of Publication: 13/05/2017

PDF URL:                     https://ijsab.com/wp-content/uploads/103.pdf

Free download:        Available

Page:                             58-67

First Page:                  58

Last Page:                  67

Cite This Article:

Xing, C.(2017). EVALUATION OF CUSTOMERS SATISFACTION TOWARDS THE EXISTING ATTRIBUTES OF CHINA UNICOM IN CHINA. International Journal of Science and Business, 1(2), 58-67. doi:10.5281/zenodo.579599

 

Retrieved from https://ijsab.com/wp-content/uploads/103.pdf

About Authors:

Chao xing

Graduate Student , Department of Accounting,

University of International Business and Economics, Beijing, China

 

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DOI:  https://doi.org/10.5281/zenodo.579599

 

 

Total Download of This Article : 138
Afroz, N. N., & Lima, R. P. (2017). Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University.

Afroz, N. N., & Lima, R. P. (2017). Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University.

Editor

Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University
Nushrat Nahida Afroz and Reshma Pervin Lima

Abstract
Facebook is one of the popular social networking sites. This study investigates Facebook usage pattern of the students‟ of Mawlana Bhashani Science and Technology University. This research has been conducted over the Bachelor and Master‟s degree students from the MBSTU. Frequency distribution, cross tabulation and chi-square test has been applied for data analysis. A self-administered structured close-ended questionnaire used to collect data from 250 students. This research found about 97% of students have a Facebook account and male respondents uses Face book more than female respondents and found no significant statistical association between gender and usage of Facebook during the time of study, but found significant association between gender and negative impact on health of Facebooking. And also not found significant association among gender, time spending on Facebook per day and number of log in on Facebook. This study revealed usage of Facebook during the study time does not differ significantly among the students of different departments as well as the number of log in on Facebook. Future research attempt can be taken to find out the impact of Facebook usage on academic performance of the students.

Key word: Facebook, usage pattern, popular, addiction, groups.

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Title:  Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University.

Authors:                            Afroz, N. N., & Lima, R. P. (2017).

Journal Name:               International Journal of Science and Business

Website:                            https://ijsab.com

ISSN:                                 ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                 https://doi.org/10.5281/zenodo.582977

Media:                              Online and Print

Volume:                           1

Issue:                                2

Acceptance Date:       13/04/2017

Date of Publication: 24/05/2017

PDF URL:                     https://ijsab.com/wp-content/uploads/104.pdf

Free download:        Available

Page:                             68-77

First Page:                  68

Last Page:                  77

Cite This Article:

Afroz, N. N., & Lima, R. P. (2017). Facebook Usage Pattern of the Students of Mawlana Bhasani Science and Technology University. International Journal of Science and Business, 1(2), 68-77. doi:10.5281/zenodo.582977

 

Retrieved from https://ijsab.com/wp-content/uploads/104.pdf

About Authors:

Nushrat Nahida Afroz

Assistant Professor, Business Administration

Mawlana Bhashani Science and Technology University

Santosh,Tangail,Bangladesh.

Reshma Pervin Lima

Lecturer, Business Administration

Mawlana Bhashani Science and Technology University

Santosh,Tangail,Bangladesh.

 

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DOI:  https://doi.org/10.5281/zenodo.582977

 

Total Download of This Article : 319
Sheraj, S. (2017). A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh.

Sheraj, S. (2017). A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh.

Editor

 

A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh.

Shila Sheraj

 

Abstract  

The aim of this study is to find out the marketing mix of KFC in china and Bangladesh. By making a comparative study of KFC’s Marketing Mix in China and Bangladesh, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The study area of the present research is restricted to Mainland China and Bangladesh only. The presented results can guide other chains to enhance marketing mix and formulate business policy in China and Bangladesh. Over the past thirty years, retail sales in Mainland China have risen at a steady double-digit growth rate, far surpassing the country’s GDP growth. The boom in the food industry, including the rapid growth in fast-food chains, has also fueled domestic economic growth and expanded employment channels on the other hand fast-food business is also growing in Bangladesh. The various favorable factors for investment in China, and Bangladesh such as large population, remarkable socioeconomic development, huge potential market, and good investment environment, have attracted many global fast-food chains.

Keywords: KFC , Marketing Mix, China, and Bangladesh

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Title:                                  A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh.

Authors:                          Sheraj, S.

Journal Name:             International Journal of Science and Business

Website:                          ijsab.com

DOI:                                  https://doi.org/10.5281/zenodo.801163

ISSN:                               ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

Media:                              Online and Print

Volume:                            1

Issue:                                2

Acceptance Date:         23/05/2017

Date of Publication:   31/05/2017

PDF URL:                        https://ijsab.com/wp-content/uploads/105.pdf

Free download:           Available

Page:                                78-87

First Page:                     78

Last Page:                      87

Cite this article:

 Sheraj, S. (2017). A Comparative Analysis of the Marketing Mix of KFC in China and Bangladesh. International Journal of Science and Business, 1(2), 78-87. doi: 10.5281/zenodo.801163

Retrieved from https://ijsab.com/wp-content/uploads/105.pdf

About Authors:

Shila Sheraj

Master of International Economic Cooperation(MIEC)

University of International Business and Economics(UIBE), China.

Total Download of This Article : 622