Measuring Service Gap of Higher Education in Bangladesh – A Comparative Study between Public University & Private University Authors: Tarannum Islam Shimin

Measuring Service Gap of Higher Education in Bangladesh – A Comparative Study between Public University & Private University

Author: 

Tarannum Islam Shimin

Abstract

The study investigates the gap between student’s expectations and perceptions regarding higher education services in Bangladesh with a special focus on SERVQUAL model along with the following dimensions: Tangibility, Reliability, Responsiveness, Assurance, and Empathy. Thirteen public and private universities were surveyed. Average 20 students were taken as a sample from the universities. As of students perception, the services gap (Expected service – Perceived service), in the dimensions of tangibility, responsiveness, assurance and empathy, is significant because expected service is far below from perceived service in the public universities in Bangladesh. But in the dimension of reliability, the services gap is insignificant because expected service is near about perceived service in the same universities. Again, the services gap (Expected service – Perceived service), in the dimensions of responsiveness, reliability, assurance and empathy, is significant because expected service is far below from perceived service in the private universities in Bangladesh. But in the dimension of tangibility, the services gap is insignificant because expected service is near about perceived service in the private universities. However, this SERVQUAL model is used to find out the services gap as well as ensure the service quality in the public and private universities in Bangladesh and to recommend some strategies to minimize this gap as well as to enhance service quality to benefit students, policy makers, government, service providers and country.

 Key words: SERVQUAL Model, Reliability, Responsiveness, Assurance, Empathy and Tangibles.

Download PDF

Title: Measuring Service Gap of Higher Education in Bangladesh – A Comparative Study between Public University & Private University
Authors: Tarannum Islam Shimin
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1345070
Media: Online and Print
Volume: 2
Issue: 3
Acceptance Date: 11/08/2018
Date of Publication: 14/08/2018
PDF URL: http://ijsab.com/wp-content/uploads/266.pdf
Free download: Available
Page: 491-502
First Page: 491
Last Page: 502

Cite This Article:

Shimin, T. I. (2018). Measuring Service Gap of Higher Education in Bangladesh – A Comparative Study between Public University and Private University. International Journal of Science and Business, 2(3), 491-502. doi: https://doi.org/10.5281/zenodo.1345070

Retrieved from http://ijsab.com/wp-content/uploads/266. pdf

 

 

About Authors

Tarannum Islam Shimin: (Corresponding Author) MBA in Marketing, Department of  Marketing, Hajee Mohammad Danesh Science and Technology University (HSTU),  Dinajpur,Bangladesh

 

 

Download PDF

DOI: https://doi.org/10.5281/zenodo.1345070

Traditional Market Days and The Development of Long Distance Trade in Nigeria Authors: Enyia, Charles Daniel & Kalu, Sylva Ezema

Traditional Market Days and The Development of Long Distance Trade in Nigeria

Author: 

Enyia, Charles Daniel & Kalu, Sylva Ezema

Abstract

This study examines the extent to which traditional market days influence the development of long distance trade in Nigeria. Two rural markets were selected for this study and they are Orie-Umuosu Nsulu market in Abia state and Afo-Igwe market in Anambra state. 100 copies of research instrument were distributed in each of the markets under study and our data were analyzed using descriptive statistics, Pearson correlation and Linear Regression. Our findings show a significant relationship existing between traditional market days and long distance trade. The study further recommends a reawakening of the concept of history in every area of learning in Nigeria, both at the primary, secondary and tertiary institutions of learning as well as immortalizing past heroes who played significant roles in long distance trade in time past.

 Key words: Traditional, market, development, long distance, trade, Orie-Umuosu, Afo-Igwe

Download PDF

Title: Traditional Market Days and The Development of Long Distance Trade in Nigeria
Authors:
Enyia, Charles Daniel & Kalu, Sylva Ezema
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1323310
Media: Online and Print
Volume: 2
Issue: 3
Acceptance Date: 24/07/2018
Date of Publication: 30/07/2018
PDF URL: http://ijsab.com/wp-content/uploads/260.pdf
Free download: Available
Page: 410-416
First Page: 410
Last Page: 416

Cite This Article:

Enyia, C. D. & Kalu, S. E. (2018). Traditional Market Days and The Development of Long Distance Trade in Nigeria. International Journal of Science and Business, 2(3), 410-416. doi: https://doi.org/10.5281/zenodo.1323310

Retrieved from http://ijsab.com/wp-content/uploads/260.pdf

 

About Authors

Enyia, Charles Daniel: (Corresponding Author) University of Port Harcourt, E – W Rd, Port      Harcourt, Nigeria

Kalu, Sylva Ezema: University of Port Harcourt, E – W Rd, Port Harcourt, Nigeria

 

 

Download PDF

DOI: https://doi.org/10.5281/zenodo.1323310

In Search of Housing Bubble in Bangladesh Authors: Md. Abdullah Al Jamil, Kakoly Parvin & Md. Awlad Hossain

In Search of Housing Bubble in Bangladesh

Author: 

Md. Abdullah Al Jamil, Kakoly Parvin & Md. Awlad Hossain

Abstract

Housing bubble, in the recent past, has shattered the US economy and rendered the global economies vulnerable. Though the tremor of the subsequent global recession did not strike the housing market in Bangladesh so vehemently, Bangladesh Bank in 2011 cautioned of the existence of a bubble in the country’s housing sector and an ensuing painful crash thereof. The fear is still not over as the supposed bubble did not burst yet. The present paper is meant to probe into the housing market of Bangladesh regarding the existence of bubbles. The paper tests hypotheses using the t-distribution at various significance levels. The data collected from a small sample (below 30) of housing companies in Dhaka city and finds that the price of housing grew significantly more relative to other products in the area. The study confines itself within the housing for the middle class; upper or lower class homes are out of its realm. It is anticipated that the findings will be functional to understand concerning the existence of housing bubble in the financial market of Bangladesh.

 Key words: Housing bubble, asset bubble, t-distribution, real estate business, Bangladesh

 

Download PDF

Title: In Search of Housing Bubble in Bangladesh
Authors:
Md. Abdullah Al Jamil, Kakoly Parvin & Md. Awlad Hossain
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1322063
Media: Online and Print
Volume: 2
Issue: 3
Acceptance Date: 24/07/2018
Date of Publication: 26/07/2018
PDF URL: http://ijsab.com/wp-content/uploads/259.pdf
Free download: Available
Page: 403-409
First Page: 403
Last Page: 409

Cite This Article:

Jamil, M. A. A. Parvin, K. & Hossain, M. A. (2018). In Search of Housing Bubble in Bangladesh. International Journal of Science and Business, 2(3), 403-409. doi: https://doi.org/10.5281/zenodo.1322063

Retrieved from http://ijsab.com/wp-content/uploads/259.pdf  (Inactive now)

 

About Authors

Md. Abdullah Al Jamil, (Corresponding Author), Assistant Professor, Department of  Marketing, Comilla University, Comilla, Bangladesh.

Kakoly Parvin, Teacher, Oxford International School, Dhanmondi 27 (Old), Dhaka, Bangladesh

Md. Awlad Hossain, Lecturer, Department of Marketing, Comilla University, Comilla, Bangladesh.

 

Download PDF

DOI: https://doi.org/10.5281/zenodo.1322063

Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh Authors: Md. Abdullah Al Jamil, Afzal Hossain & Md. Zillur Rahman Siddique

Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh

Authors: Md. Abdullah Al Jamil, Afzal Hossain & Md. Zillur Rahman Siddique

Abstract

The study aims to explore the factors that may influence consumers’ choice criteria to purchase residential apartments in Bangladesh. The data is collected from 200 respondents by survey method through a structured questionnaire with five-point Likert scales & multiple items. Convenience sampling method is used. Data are analyzed using frequency analysis, factor analysis and regression analysis. From the results of regression analysis, this investigation is found that performance factors, geographical factors and infrastructural factors are significantly influenced consumers’ choice criteria to purchase residential apartments in Bangladesh. The results of this research may be helpful for both investigators and Real Estate Companies. For investigators, this examination gives instruction for accepting to choice criteria, demographics level, and their relative significance. Literature for upcoming exploration, this research indicates ways to recognize additional thoughtful factors which influence consumers’ choice criteria to purchase residential apartments in Bangladesh. Besides, this investigation gives realistic direction and pertinent suggestions to the Real Estate Companies. Real Estate Companies will be profited identifying factors of consumers’ choice criteria to purchase residential apartments in Bangladesh. Those companies offer to consumers for purchase residential apartments in Bangladesh.

 Key words: Residential apartments, buying approach, real estate, real estate business.

Download PDF

Title: Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh
Authors: Md. Abdullah Al Jamil, Afzal Hossain & Md. Zillur Rahman Siddique
Journal Name: International Journal of Science and Business
Website: ijsab.com
ISSN: ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)
DOI: https://doi.org/10.5281/zenodo.1300297
Media: Online and Print
Volume: 2
Issue: 3
Acceptance Date: 28/06/2018
Date of Publication: 29/06/2018
PDF URL: http://ijsab.com/wp-content/uploads/251.pdf
Free download: Available
Page: 294-305
First Page: 294
Last Page: 305

Cite This Article:

Jamil, M. A. A., Hossain, A. and Siddique, M.Z.R (2018). Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh. International Journal of Science and Business, 2(2), 294-305. doi: https://doi.org/10.5281/zenodo.1300297  

Retrieved from http://ijsab.com/wp-content/uploads/251.pdf

 

About Authors

Md. Abdullah Al Jamil, Assistant Professor, Department of Marketing, Comilla University, Comilla, Bangladesh

Afzal Hossain, Afzal Hossain (Corresponding Author) Graduate Student, Department of Marketing, Comilla University, Comilla, Bangladesh

Md. Zillur Rahman Siddique, Assistant Professor, Department of Marketing, Comilla University, Comilla, Bangladesh

 

Download PDF

DOI: https://doi.org/10.5281/zenodo.1300297

Point of Purchase Displays and Fixtures; Rationale for acceptance in Kenya Supermarkets Authors: Beatrice Matiri Maisori & Dr. Mary Kinoti

Point of Purchase Displays and Fixtures; Rationale for acceptance in Kenya Supermarkets

Authors: Beatrice Matiri Maisori & Dr. Mary Kinoti

Abstract

A key challenge of many Kenyan supermarkets is competition in brands’ visibility and availability which are two key aspects impacting probability of purchase. Marketers thus employ Point of Purchase (POP) advertising and signage and provide POP displays to enhance visibility and achieve communication. This study surveys the aspects impacting acceptance of Point of Purchase (POP) Displays and Fixtures by Supermarkets in Kenya.  The findings of the study will benefit the fast moving consumer goods distribution supply chain, the academia as well as government tax departments. The study is a descriptive survey of 31 supermarkets in Kenya. Data was collected using a questionnaire and an observation was done of the POP Displays and Fixtures used in the supermarkets.  The data collected was analyzed using descriptive techniques. The findings were presented using qualitative approaches. Three main aspects were identified; space constraints, willingness of the supermarket management to carry out the promotions and forms of displays availed.  In addition, the supermarket owners valued good relationships with product owners, joint POP design and support in cash incentives. The study recommends studies to examine the extent these aspects affect acceptance as well as exploration of POP as a form of Sales Promotion, its effectiveness and what extent of their use will generate optimal sales.

Key words:                    Supermarkets, POP Displays and Fixtures, Acceptance, Sales Promotion

Download PDF 

Title:                             Point of Purchase Displays and Fixtures; Rationale for acceptance in Kenya Supermarkets

Authors:                           Beatrice Matiri Maisori & Dr. Mary Kinoti

Journal Name:               International Journal of Science and Business

Website:                            http://ijsab.com

ISSN:                                   ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                    https://doi.org/10.5281/zenodo.1202085

Media:                                 Online and Print

Volume:                             2

Issue:                                  2

Acceptance Date:          17/03/2018

Date of Publication:   17/03/2018

PDF URL:                         http://ijsab.com/wp-content/uploads/225.pdf

Free download:             Available

Page:                                  153-181

First Page:                       153

Last Page:                        181

Cite This Article:

 

Matiri-Maisori, B., & Kinoti, D. M. (2018). Point of Purchase Displays and Fixtures;          Rationale for acceptance in Kenya Supermarkets. International Journal of Science and Business, 2(2), 153-181. doi: https://doi.org/10.5281/zenodo.1202085

Retrieved from http://ijsab.com/wp-content/uploads/225.pdf

About Authors

Beatrice Matiri Maisori, Business School, University of International Business and Economics, Beijing, China

Dr. Mary Kinoti, School of Business, University of Nairobi, Nairobi, Kenya

 

Download PDF 

DOI: https://doi.org/10.5281/zenodo.1202085

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students Authors: S.M. Shariful Haque, Tauhid Ahmed Bappy & Md. Arifuzzaman

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students Authors: S.M. Shariful Haque, Tauhid Ahmed Bappy & Md. Arifuzzaman

The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students.

Authors: S.M. Shariful Haque, Tauhid Ahmed Bappy & Md. Arifuzzaman

Abstract

The importance of brand awareness to develop higher level of customer loyalty in the ice cream industry is multifaceted. Igloo, being the market leader, takes a wide range of brand building measures to make customers more aware but that does not necessarily lead them to capture the multifarious benefits of full customer loyalty. The purpose of the study, however, was to identify the impact of brand awareness on consumer loyalty towards Igloo Ice Cream. All the 100 respondents chosen for this study using stratified sampling technique were surveyed with 5 point Likert Scale. The data were analyzed using statistical tools such as factor analysis and multiple regression analysis.  The study reduced the twelve brand awareness building variables such as brand name, logo, slogan, character, product variety, price, communication, product availability, events, sponsorship, promotional merchandise, trade show into three factors namely “Marketing Programs”, “Brand Exposure Builders” and “Brand Recognition Elements”. The findings also suggest that among these three factors “marketing programs” most significantly affect brand awareness. From regression analysis, it was found that brand awareness building variables and customer loyalty have high degree of positive association and the ability to recognize brand character, brand name, brand slogan, affordability with price, and participation in Igloo sponsored events most significantly influence customer loyalty. Recommendations were provided in the end which if followed by the management of Igloo will ensure higher customer loyalty.

 Key words: brand building, Brand Awareness, Customer Loyalty, Igloo & Brand Recognition.

Download PDF

Title:                                 The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students.

Authors:                           Haque, M.S.S. , Bappy, T. A., & Arifuzzaman, M. (2018).

Journal Name:               International Journal of Science and Business

Website:                            http://ijsab.com

ISSN:                                  ISSN 2520-4750 (Online), ISSN 2521-3040 (Print)

DOI:                                    https://doi.org/10.5281/zenodo.1136274

Media:                               Online and Print

Volume:                            2

Issue:                                 1

Acceptance Date:         25/12/2017

Date of Publication:   0 7/01/2018

PDF URL:                       http://ijsab.com/wp-content/uploads/211.pdf

Free download:          Available

Page:                                1-21

First Page:                     1

Last Page:                       21

Cite This Article:

Haque, M.S.S. , Bappy, T. A., & Arifuzzaman, M. (2018). The Impact of Brand Awareness on Customer Loyalty towards Igloo Ice Cream: A Study on Dhaka University Students. International Journal of Science and Business, 2(1), 1-21. doi: 10.5281/zenodo.1136274

 

Retrieved from http://ijsab.com/wp-content/uploads/211.pdf

About Authors:

S.M. Shariful Haque

(Corresponding Author) Lecturer, Army Institute of Business Administration (AIBA),

Savar Cantonment , Dhaka

Tauhid Ahmed Bappy, MBA

Department of Marketing, University of Dhaka

Md. Arifuzzaman

Internal Auditor (ID-05856), Eco-Social Development Organization (ESDO)

 

Download PDF

DOI: https://doi.org/10.5281/zenodo.1136274

Tools of online Marketing Authors: Md. Shamim Hossain and Mst. Farjana Rahman

Tools of online Marketing

Md. Shamim Hossain and Mst. Farjana Rahman

Abstract

Online marketing is the most crucial issue in the modern marketing era but there was no previous research that could identify the tools of internet marketing before this study and it was the first study on the field of online marketing tools. This research was descriptive in nature and it has attempted to identify the major tools of internet marketing from the concepts of traditional marketing tools. Worldwide network is known as Internet that can exchange information between users and world wide web is the subset of internet that caters specifically to Web sites. Marketing is the process of creating and maintaining  the need and want of customer and maintaining long term profitable customer relationship. online marketing, internet marketing and e-marketing is the interchangeable term. when marketing activities are conducted by internet is called online or internet marketing or e-marketing. There is no doubt about it- internet has changed the marketing activities in the modern world so this study identified and classified the tools of online marketing (online product, price place and promotion).

Keywords: Online, Internet, Marketing, Emarketing and Tools

Download PDF

Title:                               Tools of online Marketing

Authors:                        Hossain, M. S., & Rahman, M. F.

Journal Name:            International Journal of Science and Business

Website:                         http://ijsab.com

ISSN:                                2520-4750

DOI:                                  10.5281/zenodo.439702

Media:                             Online and Print

Volume:                           1

Issue:                                1

Acceptance Date:       1/01/2017

Date of Publication: 2/01/2017

PDF URL:                    http://ijsab.com/wp-content/uploads/1.pdf

Free download:        Available

Page:                              1-7

First Page:                  1

Last Page:                  7

Citation:

Hossain, M. S., & Rahman, M. F. (2017). Tools of online Marketing. International Journal of Science and Business, 1(1), 1–7. doi:10.5281/zenodo.439702

Retrieved from http://ijsab.com/wp-content/uploads/1.pdf

About Authors

Md. Shamim Hossain

Assistant Professor, Department of Marketing

Hajee Mohammad Danesh Science and Technology University

Dinajpur-5200, BANGLADESH

Mst. Farjana Rahman

Master of Business Administration (MBA),

Department of Marketing

Hajee Mohammad Danesh Science and Technology University

Dinajpur-5200, BANGLADESH

DOI