A critical examination of M&S’s current strategic and marketing position, as well as potential sustainable competitive marketing strategies
Author (s)
LE LI, YIJIE WANG & YANG YANG ZHANG
Abstract
The current study focuses on a critical discussion of M&S’s current business background situation, as well as current marketing strategies and competitive advantages for the development of M&S Markets. Therefore, the first section used SWOT analysis and 5C analysis about M&S’s significant marketing environment and how to keep their competitive advantage in creating sustainable value for customers. due to M&S’s status as international global firms in the different countries. Therefore, the focus on the M&S food and clothing retailer had many competitors. The positioning map is a useful tool that can assist M&S in defining its marketing positioning. As for the sections, find and choose M&S’s potential marketing strategies. Because the new economic and business environment has changed, M&S must use differentiated marketing strategies to compete with low-cost competitors in different countries. Based on the prior studies, the current investigation focuses on identifying four approaches to help M&S maintain long-term sustainable development in global marketing using Porter’s generic competitive advantages. The current review article has many significant practical implications, especially for identifying M&S’s current strategic and marketing position as well as potential sustainable competitive marketing strategies.
Keywords: M&S, Marketing Strategies, Sustainable, Marketing Position, SWOT analysis, 5C analysis & marketing strategies.
| Title: | A critical examination of M&S’s current strategic and marketing position, as well as potential sustainable competitive marketing strategies |
|---|---|
| Author: | LE LI, YIJIE WANG & YANG YANG ZHANG |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.5281/zenodo.7572224 |
| Media: | Online |
| Volume: | 18 |
| Issue: | 1 |
| Issue publication (Year): | 2023 |
| Acceptance Date: | 22/01/2023 |
| Date of Publication: | 26/01/2023 |
| PDF URL: | https://ijsab.com/wp-content/uploads/2029.pdf |
| Free download: | Available |
| Page: | 108-117 |
| First Page: | 108 |
| Last Page: | 117 |
| Paper Type: | Research paper |
| Current Status: | Published |
Cite This Article:
LE LI, YIJIE WANG & YANG YANG ZHANG (2023). A critical examination of M&S’s current strategic and marketing position, as well as potential sustainable competitive marketing strategies. International Journal of Science and Business, 18(1), 108-117. doi: https://doi.org/ 10.5281/zenodo.7572224
Retrieved from https://ijsab.com/wp-content/uploads/2029.pdf
About Author (s)
LE LI, PhD candidate, The School of Economic and Management in University Putra Malaysia & Anhui Institute of Information Technology, The School of Management and Engineering, Wuhu, Anhui Province, China.
YIJIE WANG, PhD candidate, School of Business and Economics, University Putra Malaysia, 43400 Seri Kembangan, Selangor, Malaysia.
YANG YANG ZHANG (Corresponding Author) PhD candidates, School of Education, University of Nottingham, UK & The School of Liberal Studies and Foreign Languages, Anhui Institute of Information Technology, Wuhu, Anhui Province, China.
DOI: https://doi.org/10.5281/zenodo.7572224
