Unraveling the Impact of Digital Transformation on Book Publishing: Organizational Performance and Content Quality Insights
Author (s)
Quping Zhan
Abstract
This study investigates the influence of digital transformation (DT) on the performance of book publishing enterprises, focusing on the intricate dynamics among internal resources, management practices, external policy environments, and content quality. Through empirical analysis and theoretical insights, the research elucidates the synergistic effects of these factors on organizational outcomes. The findings emphasize the critical role of resource allocation, management optimization, and government policies in facilitating successful DT adoption. Moreover, the mediating role of content quality in enhancing consumer engagement and market competitiveness is underscored. Overall, this study contributes to a deeper understanding of the complexities of DT within the book publishing industry and offers practical implications for stakeholders seeking to navigate digital disruptions and capitalize on emerging opportunities.
Keywords: Digital transformation, Book publishing, Organizational performance, Resource allocation, Management practices, Government policies, Content quality, Empirical analysis.
| Title: | Unraveling the Impact of Digital Transformation on Book Publishing: Organizational Performance and Content Quality Insights |
|---|---|
| Author: | Quping Zhan |
| Journal Name: | International Journal of Science and Business |
| Website: | ijsab.com |
| ISSN: | ISSN 2520-4750 (Online), ISSN 2521-3040 (Print) |
| DOI: | https://doi.org/10.58970/IJSB.2424 |
| Media: | Online |
| Volume: | 39 |
| Issue: | 1 |
| Issue publication (Year): | 2024 |
| Acceptance Date: | 25/05/2024 |
| Date of Publication: | 27/05/2024 |
| PDF URL: | https://ijsab.com/wp-content/uploads/2424.pdf |
| Free download: | Available |
| Page: | 60-81 |
| First Page: | 60 |
| Last Page: | 81 |
| Paper Type: | Research paper |
| Current Status: | Published |
Cite This Article:
Quping Zhan (2024). Unraveling the Impact of Digital Transformation on Book Publishing: Organizational Performance and Content Quality Insights. International Journal of Science and Business, 39 (1), 60-81. DOI: https://doi.org/10.58970/IJSB.2424
Retrieved from https://ijsab.com/wp-content/uploads/2424.pdf
About Author (s)
Quping Zhan, Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Malaysia.
DOI: https://doi.org/10.58970/IJSB.2424